THE BRAND
2024
LESSONS.
Lessons stands for simplicity and clarity in skincare. With an innovative approach that removes the noise and focuses on essential skincare lessons —just the basics. The brand empowers users to care for their skin without unnecessary complexity. The clean, minimalistic aesthetic reflects the brand’s core philosophy—focusing on what matters and stripping away the excess.
THE ASK
"We are seeking a creative Halloween-themed campaign to highlight the importance of moisturizing. Targeting individuals aged 20-50, this campaign will emphasize the need to nourish skin during the colder months. We’re looking for an engaging, spooky, and fun approach to communicate why our moisturizer is the perfect addition to any skincare routine, ensuring skin stays glowing." - Lessons.
THE IDEA
Mummy Issues ⎯ a campaign to connect with the audience through humor while highlighting the importance of moisturizing. The Halloween season provides the perfect opportunity to have fun with messaging, and the play on words with "mummy" allows us to use spooky visuals and roasty messaging while addressing a skincare issue—dryness. By making the campaign funny and direct, we not only grab attention but also remind people not to let their skin become as dry as a mummy’s. Our goal is to emphasize that moisturizing is essential, even during the festive season, creating a fun twist that connects with them while delivering an important message: don't let your skin scare you—moisturize!
WORKED ON
Creative Concept
Brand Identity
Visual Design
Art Direction
